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The slogan, «Get married in Sorrento. It will be a treasured
memory of beauty and romanticism», launched at the end of the
1990s knows no boundaries. Not only couples from the United
Kingdom choose Sorrento. The civil register also shows
records of American, Australian, German and Dutch weddings,
organised by travel agencies along the coast. In collaboration with
British tour operators, through elegant brochures, many
combinations for a complete service are offered. This trend has
opened up new tourism opportunities in and around Sorrento,
in the wake of the fashion of celebrating weddings in Cuba,
Jamaica and other Caribbean countries. Every year the number of
foreign couples joined in matrimony in the Cloister of San
Francesco or the Hall of Councillors at Sorrento Town Hall
increases. Tourist weddings entered in the Sorrento
civil registers are mainly British: the idea of joining this tourism
bandwagon was that of Bebé Stragazi, launched in November ’97
at the World Travel Market in London. |
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It was finalised in 1999, with positive results every year since.
Agencies guarantee a complete service to the couple, from all
aspects, including arranging all the paperwork connected with the
wedding, and relations with municipal offices and foreign
consulates. Foreign tourist weddings on the coast have in
effect become commonplace. Local agencies offer a tourist package to
foreign couples including, among other things, a 7 or 14 night
honeymoon. There is a basic package with travel, honeymoon and
wedding ceremony, but it is also possible to add options such as
photo services, reception, restaurant, wedding cake, horse and
carriage and taxis. Along with the bride and groom, relatives and
friends arrive in Sorrento for the event. On average around
ten guests come, but there have been occasions when the guest list
has reached 70-80. All in all, the simple slogan «Get married in
Sorrento. It will be beautiful» presented through special
brochures and distributed via international tourism circuits, in
collaboration with travel agents and foreign tour operators, seems
to be working!
© Copyright Surrentum March 2006 |
